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By the authors of the bestselling 13th Gen, the first in-depth examination of the Millennials--the generation born after 1982.
"Over the next decade, the Millennial Generation will entirely recast the image of youth from downbeat and alientated to upbeat and engaged--with potentially seismic consequences for America." --from Millennials Rising
In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss introduce the nation to a powerful new generation: the Millennials. They will also explain:
Why today's teens are smart, well-behaved, and optimisitc, and why you won't hear older people say that.
Why they get along so well with their Boomer and Xer parents.
Why Millennial collegians will bring a new youth revolution to America's campuses.
Why names like "Generation Y" and "Echo Boom" just don't work for today's kids.
Having looked at oceans of data, taken their own polls, and talked to hundreds of kids, parents, and teachers, Howe and Strauss explain how Millennials are turning out to be so dramatically different from Xers and boomers and how, in time, they will become the next great generation.
- Sales Rank: #71234 in Books
- Brand: Vintage
- Model: FBA-|280615
- Published on: 2000-09-05
- Released on: 2000-09-05
- Original language: English
- Number of items: 1
- Dimensions: 8.88" h x .99" w x 7.46" l, 1.84 pounds
- Binding: Paperback
- 432 pages
- Great product!
Amazon.com Review
Building on the concepts they first developed in Generations and 13th Gen, Neil Howe and William Strauss now take on Generation Y, or, as they call them, the Millennials. Unlike their rather distressing portrait of the more reactive Generation X (the 13th Gen), or the negative stereotypes that abound about today's kids, this is all good news. According to Howe and Strauss, this group is poised to become the next great generation, one that will provide a more positive, group-oriented, can-do ethos. Huge in size as well as future impact, they're making a sharp break from Gen-X trends and a direct reversal of boomer youth behavior. Why? Because, as a nation, we've devoted more concern and attention their way than to any generation in, well, generations.
Using their trademark paradigm, which places each generation as part of a larger historical cycle with four generations to a cycle, the authors not only describe these kids as they are now (as the first year sets off for college, the last yet to be born) but launch into projections for the future. A sampling of their potential influence in this decade: pop music will become more melodic and singable and sitcoms more melodramatic and wholesome; there will be a new emphasis on manners, modesty, and old-fashioned gender courtesies; and they'll resolve the long-standing debates about substance abuse. "They will rebel against the culture by cleaning it up, rebel against political cynicism by touting trust, rebel against individualism by stressing teamwork, rebel against adult pessimism by being upbeat, and rebel against social ennui by actually going out and getting a few things done." Scanning the future further, this hero generation will have to confront some major crises. But, for a group that has never known war or famine, will it be an opportunity or a calamity? Much of Millennials Rising is familiar territory rehashed, and the profiles and prophecies just too general. But it's hard to resist this hopeful vision for our children and the future. --Lesley Reed
From Publishers Weekly
The phrase "kids these days" is infused with new meaning in this look at the generation born between 1982 and 2000. Arguing against the conventional wisdom that junior high and high school kids are disrespectful, violent and alienated, Howe and Strauss (Generations; 13th Gen) demonstrate that the children of boomers and of older members of Generation X are actually harder workers and better community builders than any generation since the G.I.s'. "Millennials," the authors argue, are different from Gen-Xers: they have grown up in a multicultural country and have never known a recession; they are wanted children (as the increase in both birth control and fertility drugs demonstrate); and protected by an unprecedented number of child-centered laws. Since birth, they have been spurred to achievement in the home, by yuppie parents, and at school, by standardized tests and "zero tolerance" disciplinary measures. The authors show how easily Millennials have swallowed all the efforts on their behalf. School uniforms, as well as uniform-like Gap and Abercrombie & Fitch clothing, are popular. Teen sex is less frequent, and virginity seems to be a cool new trend. Howe and Strauss run into a bit of trouble when they insist that each generation corrects the mistakes of the previous one. They also attempt to link Millennials to the G.I. generation, suggesting that "hero generations" come in cycles. Despite these stabs at pop sociology, this well-substantiated demographic and cultural overview of the teen landscape is intriguing and highly amusing. Charts, graphs, cartoons. (Sept.)
Copyright 2000 Reed Business Information, Inc.
From Booklist
The Millennials, the generation "born in or after 1982--the 'Babies on Board' of the early Reagan years"--will be a force to reckon with in the twenty-first century, according to the authors. More numerous and culturally diverse than their forefathers, this generation will also be better educated and more affluent. Using a wealth of marketing reports, statistics, graphs, and testimonials, the authors convincingly argue that the millennials are returning to conservative family values, emphasizing cooperation rather than creativity, and showing a new respect for rules. The book explores the roots of this turnaround generation, who they are now, and where they are headed. Although some of the statistics seem to be bent slightly to conform to the trends, the very readable narrative and thorough analysis of popular culture will prompt serious discussion among old and young. Candace Smith
Copyright © American Library Association. All rights reserved
Most helpful customer reviews
3 of 6 people found the following review helpful.
A reflection of everything I've seen
By A Customer
_Millennials Rising_ is about as accurate as you can get in describing the change I've seen in kids over the last several years. For years, I hesitated to go to public places because all the kids ran so wild as to make the experience unpleasant. That's no longer the case. Kids and teens are more polite, better disciplined, more responsible, more cooperative, very team oriented, and a genuine pleasure to be around. It's about time someone recognized and applauded these changes. Anyone who has ever given up on kids as hopeless heathens, needs to take a look at _Millennials Rising_ and a second look at today's kids.
76 of 87 people found the following review helpful.
Interesting, but very much a product of today's culture
By Critic at large
I've always been fascinated by social history, and generally enjoy reading about societal trends, so I found this book to be interesting on the surface. The book is entertaining (in small doses!), but there are some deeper problems, both in its assumptions and conclusions.
First, to really buy into what this book claims, one must in some sense buy into the authors' ideas about generations. To be sure, social phenomena are not linear, but it is a stretch to assume that they are cyclical in the sense of "great generations". Many of the events that influence different "generations", actually are multi-generational, encompassing time scales of a century or more.
Despite the idea that each generation makes its own future, or has it made for them largely by their parents or their place in a historical cycle, much of what takes place is on a much larger and longer scale and there is no evidence that this is really cyclical in any sense. This book has little to say about these, instead dwelling on grandparents, parents and children and the idea of cyclical generations.
The other aspect of this book that I find troubling is the combination of facts, trends, and broad assumptions that are not really well verified being taken as some sort rigorous analysis. It is more theme oriented journalism with lots of citations, interviews and "factoids". It as close to a feature in a Sunday magazine as to any real in depth analysis.
Prospective readers should also be aware of the background of these authors. Although they are referred to in various reviews as "historians", their backgrounds are closer to what might be termed "Republican policy wonks", who now run a consulting business based on identifying and advising on generational trends.
Why does this matter? First off most of the interviews were conducted in Fairfax County, VA. By no strech of the imagination is this representative of the Earth's or even the USA's youth population. Second, if one has read their other books or heard them speak, one becomes aware of their antagonism to cultural trends that might not fit the picture of "hope" painted in this book. Finally, the whole concept of "generations" such as "Xers and Boomers" is largely a marketing and pop culture phenomenon that frequently "fits" the way a horroscope does. Make a few suggestions, present some "proof" and voila, an instant read on history and the future.
America's obsession with pop culture, its children, the future and other themes of books such as these make for ocassional interesting reading, if one takes them with a large grain of salt. They trade largely in broad pictures that don't always hold up to closer scrutiny. They frequently ignore more sophisticated analysis and alternative explanations. To elevate them to something more is a serious mistake.
They are as much a product of the current culture as a study of it. As with much pop culture, they invent and reinvent stereotypes that take on mythical stature. This book is to be taken with a grain of salt.
0 of 1 people found the following review helpful.
Five Stars
By Henrikus Y.
This book is fine and gives a useful knowledge about the Millennial Generation.
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